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FBA New Selection Program 2026 enrollment extended to 31 March 2027

The enrollment window for the FBA New Selection Program has been pushed back, giving US Professional sellers launching new branded products more time to sign up and claim the fee credits. The benefits themselves are unchanged — only the deadline moved.

What exactly is changing

  • Enrollment now runs to 31 March 2027 for eligible new-to-FBA branded products.
  • Referral fees capped at 10% on your first 100 units and 5% on the next 100.
  • Free storage, free customer returns and free liquidations on the first 200 units for 120 days.
  • No low-inventory-level fee or storage utilization surcharge on those first 200 units.
  • $50 in coupon variable fee credits and $75 in Vine enrollment credits, usable within 60 days of a buyable offer.
  • Requires a Professional plan and a trailing six-month IPI of 300+ where you have an assigned score. Cannot be combined with New Seller Incentives.

Why this matters for sellers

The credits here are worth more than they look on a new launch: capped referral fees on the first 200 units plus free storage, returns and liquidations materially change the break-even on a product that has no reviews and no velocity yet. The extension mostly helps brands whose Q4 launches slipped — you can now enrol in the new year and still claim the benefits.

What to do next

  1. 1List the branded products you plan to send into FBA before March 2027 and check each against the eligibility rules.
  2. 2Confirm your trailing six-month IPI is at or above 300 if you have an assigned score.
  3. 3Decide between this and New Seller Incentives — you cannot run both.
  4. 4Diarise the 60-day window for the coupon and Vine credits; they expire from the date your buyable offer goes live, not from enrollment.

This summary is written from Amazon's own Seller Central and Amazon Ads announcements and is general guidance, not advice on your specific account. Amazon revises policies, dates and fees regularly and terms differ by marketplace — confirm the current rule in Seller Central for your store before acting on it.