Broad match keywords with no negative keyword list
Burning budget on irrelevant searches that will never convert.
Search Engine Marketing · Paid Ads
Paid search & ads built for ROAS, not just clicks
Anyone can spend a budget on Google Ads. The hard part is spending it on the right keywords, at the right bid, in front of the right audience, without the account quietly bleeding money on broad match terms and irrelevant search queries. Most accounts we audit are overspending on 30-40% of their keywords the moment we open them — not because the strategy is wrong, but because nobody has looked closely enough, recently enough.
CoTask manages paid search and paid ads for ecommerce and B2B brands in UAE, USA, and UK, built around one number: return on ad spend, not impressions or click volume. That means every campaign structure, every bid strategy, and every landing page decision is made to protect margin, not just drive traffic.
Google Ads · Shopping · PMax · Meta200+ brands managedWasted spend cut in 2-3 weeks
Problems We Fix
Common PPC & paid ads problems we fix
Accounts that come to us from a previous agency or in-house effort usually share the same issues.
No conversion tracking, or broken conversion tracking
Campaigns “optimizing” toward a goal that isn't actually firing correctly.
Flat bid strategy across all campaigns
Treating a branded search campaign the same as a competitive, high-CPC prospecting campaign.
Landing pages that don't match ad intent
Driving paid traffic to a generic homepage instead of a page built for that specific offer.
No retargeting structure
Paying to acquire a visitor once and never bringing them back to convert.
Account structure built for control, not performance
Dozens of tiny ad groups that starve Google's algorithm of the data it needs to optimize properly.
These are usually the first things a free account audit surfaces, and the first fixes we prioritize once you're onboard.
What's Included
What's Included in Our Paid Ads Services
Seven disciplines run as one account — margin-aware bidding, intent-matched landing pages, and tracking verified before spend scales.
Google Search Ads
Keyword research and match-type strategy, negative keyword management, ad copy testing, and bid strategy built around your actual margin, not a generic target ROAS pulled from a template.
Google Shopping & Performance Max
Product feed optimization, campaign structure by product category and margin tier, and ongoing feed hygiene so Google is showing your best-margin products to the right buyers.
Retargeting & Display
Audience segmentation by funnel stage — cart abandoners, past purchasers, high-intent browsers — with creative built for each stage instead of one generic retargeting ad running everywhere.
Meta & Social Paid Ads
Prospecting and retargeting campaigns on Meta and TikTok, coordinated with your organic social content so paid and organic reinforce each other instead of competing for the same audience.
Landing Page Strategy
Landing pages built or optimized to match ad intent and offer, since a mismatched landing page is one of the most common reasons a technically well-run campaign still underperforms.
Conversion Tracking & Attribution
Full setup and audit of conversion tracking across Google Ads, GA4, and Meta Ads Manager, so budget decisions are based on real data, not assumptions.
Reporting
Weekly and monthly reports on spend, ROAS, CPA, and revenue — in plain language tied to business impact, not just platform-native metrics.
Our Process
From audit to profitable spend in four steps
- 1
Free Audit
Full account audit (or competitive benchmark if starting fresh) covering account structure, keyword quality, conversion tracking, and landing pages, at zero cost.
- 2
Custom Strategy
A campaign roadmap built around your margin, target ROAS, and priority markets, since UAE, USA, and UK all have different CPC benchmarks and competitive landscapes.
- 3
Execute & Launch
Campaigns rebuilt or launched within 14 days, with conversion tracking verified before spend scales.
- 4
Scale & Report
Ongoing bid and budget optimization, creative testing, and weekly reporting, with monthly strategy reviews as data accumulates.
Most accounts see efficiency improvements — lower wasted spend, cleaner conversion data — within the first 2-3 weeks. Meaningful ROAS improvement typically compounds over 60-90 days as testing data builds.
Deliverables
What you'll receive
Everything audited, rebuilt, and reported — so you can see exactly what each dollar of spend returned.
A documented account audit with wasted-spend and quick-win fixes identified
A campaign structure built around margin and funnel stage, not guesswork
Verified conversion tracking across Google Ads, GA4, and Meta Ads Manager
Landing page recommendations (or full builds) matched to ad intent
Ongoing creative and bid testing, not a set-and-forget campaign
Weekly performance snapshots and a monthly report tying spend to real revenue
Why CoTask
Why brands choose CoTask for paid ads
In-house team
No outsourced freelancers; 35+ specialists across paid search, paid social, and landing page strategy.
Multi-market experience
Active paid ads programs across the USA, UAE, UK, Saudi Arabia, Australia, and India, with real knowledge of CPC and competitive benchmarks in each.
Certified
Google Partner, Amazon SPN Partner.
Transparent
3- and 6-month flexible agreements, no long-term lock-in, and full visibility into where every dollar of ad spend goes.
Connected to revenue
Paid ads strategy is planned alongside your SEO, email, and marketplace performance, so budget isn't spent fighting your own organic rankings for the same keywords.
7+ years, 200+ brands
$50M+ in client revenue managed across marketplaces and websites combined.
By Market
Paid ads services by market
United States
Campaign management built around a highly competitive CPC landscape, with margin-aware bidding for ecommerce categories where paid search costs can erode profitability fast.
UAE & Dubai
Bilingual campaign strategy, GCC-specific CPC benchmarks, and seasonal budget planning around Ramadan and regional shopping events.
United Kingdom
Campaigns built around UK search behavior and consumer intent, with VAT-aware pricing shown correctly in Shopping feeds and ads.
Global / Multi-Market
Multi-currency, multi-market campaign structures with budget and bidding split by region, so spend is allocated where it actually converts rather than spread evenly regardless of performance.
Industries we work with
Ecommerce and DTC brands running Shopify or headless storefronts, marketplace-first sellers (Amazon, Noon) extending acquisition to their own website, B2B service companies running lead-generation search campaigns, and SaaS companies running demo or trial sign-up campaigns.
FAQ
Frequently asked questions
Ready to stop guessing with your ad budget?
Get a free PPC account audit — no commitment, response within 24 hours.
Client Results
Trusted by growing marketplace brands
“CoTask built the whole setup for us — connected our Amazon account, wired up the SP-API integration, and stood up a dashboard that populates itself. Inventory, orders, and settlements now sync without anyone exporting a spreadsheet, and what took a full morning each week runs on its own.”
Director
Music Tribe, UK
“The team brought structure to our marketplace growth and gave us a clear plan we could execute immediately.”
Brand Owner
Beauty, UAE
“Our listings became clearer, more consistent, and much easier for customers to shop across the catalog.”
E-commerce Director
Home & Kitchen, Saudi Arabia
“Communication was precise from the first audit through launch. We always knew what was happening next.”
Marketing Lead
Consumer Electronics, USA
“CoTask helped us turn marketplace activity into a repeatable growth process instead of a series of urgent fixes.”
Operations Manager
FMCG, UK
“CoTask built our store from an empty Seller Central account — listings, A+ content, and the full storefront. The work felt tailored to our category, and we had a professional customer experience in place from day one.”
Founder
Lifestyle Products, UAE