Ad spend structured to lower ACOS, not just increase impressions.
Full-funnel management across Sponsored Products, Sponsored Brands, and Sponsored Display — match-type structuring, weekly bid optimization, and continuous negative keyword mining — for brands across UAE, Saudi Arabia, the US, and UK.
Everything Inside Our PPC Management Service
Full-funnel coverage across every Amazon ad type, with weekly optimization built in.
Sponsored Products Management
Capturing high-intent search traffic with campaigns structured by broad, phrase, and exact match type.
Sponsored Brands Management
Top-of-search brand visibility campaigns, including Store Spotlight placements.
Sponsored Display Management
Retargeting campaigns that reach shoppers both on and off Amazon.
Campaign Structuring
Match-type separation and portfolio organization for granular bid control.
Weekly Bid Optimization
Bids adjusted weekly based on conversion-rate patterns and placement performance.
Negative Keyword Mining
Continuous search-term review to eliminate wasted spend on irrelevant clicks.
Dayparting
Bid adjustments by time of day and day of week based on real conversion patterns.
ACOS & TACOS Reporting
Transparent, regular reporting so you always know your true advertising efficiency.
Creative & Placement Testing
Ongoing testing of ad creative and placement mix to find the highest-return combination.
What Is Amazon PPC Management?
Amazon PPC management is the ongoing structuring and optimization of paid campaigns — Sponsored Products, Sponsored Brands, and Sponsored Display — so ad spend is directed toward keywords and placements that actually convert.
Without active management, ad spend tends to drift toward broad, low-relevance search terms. Structured ACOS reduction comes from continuous bid adjustment and negative keyword mining, not a one-time setup.
= Lower ACOS, Higher ROAS
Auto-Campaigns Left Alone vs. Actively Managed Portfolios
Turning on Amazon's automatic campaigns and leaving them alone is a common starting point — but without ongoing management, ACOS tends to drift upward as competition increases.
- ✓Unmanaged campaigns rarely get negative keywords added, wasting budget on irrelevant clicks.
- ✓Bids left static miss shifts in conversion rate by placement and time of day.
- ✓Actively managed portfolios reallocate budget toward what's actually converting, weekly.
Audit to Optimized Portfolio, in Five Steps
Free PPC Audit
We review your current campaign structure, ACOS, and wasted-spend keywords.
Campaign Restructuring
Campaigns rebuilt or reorganized by match type and portfolio for granular control.
Launch & Initial Bidding
Bids set based on category benchmarks and target ACOS for each campaign type.
Weekly Optimization
Bids, budgets, and negative keywords adjusted weekly based on real performance data.
ACOS/TACOS Reporting
Regular reporting so you always know true advertising efficiency and next steps.
Common PPC Mistakes That Inflate ACOS
Turning on PPC with no negative keyword strategy, burning budget on irrelevant clicks.
Leaving all campaigns on Amazon's auto-targeting with no manual refinement.
Setting bids once at launch and never revisiting them as competition shifts.
Judging performance on ACOS alone without checking TACOS and total profitability.
Scaling budget on a campaign before confirming its conversion rate holds at higher spend.