Black Friday and Cyber Monday deal deadline extended to 13 November
US sellers who missed the original 20 October deal sourcing cut-off get roughly three more weeks. The extension covers deal submission only — Amazon did not move the inventory cutoffs, so stock still has to be in a fulfillment center in time for the event.
What exactly is changing
- Deal sourcing deadline moves from 20 October to 13 November 2026.
- Black Friday falls on 27 November and Cyber Monday on 30 November.
- FBA inventory cutoffs are unchanged — a deal submitted on 12 November still needs stock on hand.
- Amazon is advising sellers to start advertising early so deal ASINs are indexed before the event.
Why this matters for sellers
This is a second chance, not a free pass. The extension covers deal submission only — the inventory cutoffs did not move, so a deal approved on 12 November is worthless if the units are not already in a fulfillment center. There is also a ranking angle: ASINs that start advertising late go into the event with thin recent sales history, which is exactly what the deal is supposed to amplify.
What to do next
- 1Submit deals on products that already have stock received, not stock in transit.
- 2Check each event's FBA inventory cutoff against your current inbound ETAs before committing to a deal.
- 3Start or increase advertising on deal ASINs now so they are indexed and converting before the event.
- 4Set your deal pricing against the full landed cost, including the deal fee — a discount that wins volume at negative margin is not a win.
This summary is written from Amazon's own Seller Central and Amazon Ads announcements and is general guidance, not advice on your specific account. Amazon revises policies, dates and fees regularly and terms differ by marketplace — confirm the current rule in Seller Central for your store before acting on it.