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Marketing to Gen Z: How To Do It Right
The latest forming segment of consumers, Gen Z (the demographic born in 1997-2012) is revolutionizing the marketing domain. They are a digital-native generation who expects authenticity, and transparency and have huge expectation around the brand online. Previous methods of...
Why a Large Digital Marketing Budget Can’t Fix a Bad Strategy
As it concerns the marketing and digital economy By pie chart Businesses today find themselves as much under examination for their budgets in this space that they would be if lucky enough to part with a particularly attractive pie chart. But the truth is a big budget...