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Sales Growth over 156% MOM
Summary
A local high quality brand selling safety equipments, based out of a wholesale market in Dubai, they have been selling on Amazon for over 1.5 years however faced issues with poor quality listings, staff dependency, low online sales etc
Challenge
The company had an inhouse staff managing Amazon listings, however the results were not to be seen. The staff was multitasking and had only hands on experience on Amazon. All the listings were under the “Generic” category leading to poor product visibility. Additionally the issue was their brand items getting sold on Amazon without their permission.
The primary challenge for the company was lack of in-house expertise to scale and manage their Amazon store.
Strategy
Provide consultancy & roadmap to launch multi channel ecommerce stores on Amazon & Noon.com.
The main focus was to first do a brand registry on Amazon, Storefront setup & optimizing existing listings with higher visibility and also to create new EBC listings.
We rolled out a storefront on Amazon, also launched the store on Noon, packed with brand rich content and keywords under a fully managed account. Brand infringement case was raised with Amazon, and all non approved listings were removed.
We reviewed the best performing competition, collated as many keywords as possible and phrases crucial to increasing search volume and packed the listing with great EBC content & infographic images.
Results
Amazon Choice “Helmet” on Amazon UAE within 6 weeks Conversion rate of over 35% on product listing. Sales Growth of over 156% MOM.
The Amazon & Noon stores were set up with over 150 Safety Products SKU’s , all created within 8 weeks including the Amazon storefront.
Many products reached page 1 on Amazon within 12 weeks of go-live. For highly competitive top keywords such as “Helmet”, the listings became Amazon Choice. Many other listings ranked in the top 10 organically for all such targeted keywords leading to receiving huge traffic on a regular basis.
In addition, the listing saw a massive conversion rate of 20-25% on an ongoing basis.
Sale Grow 2,00,000+ with is 6 month
Summary
An authorised “Technology Hardware” seller had an account suspension due to products being identified wrongly as “hazardous” and not as “hardware” products.
Challenge
The Amazon store and a few times individual products were being regularly suppressed leading to uncertainty and loss of sale.
The seller was not able to understand the root cause for this as the Marketplace message although being clear didnot offer a probable resolution to the problem. The company had strong retail operations and also a good online sales which got frequently disrupted.
The challenge for the company was lack of in-house expertise in the ecommerce field specifically in the compliance with marketplace policies.
Strategy
Understand the objections raised by Amazon. Connect with correct Amazon product managers handling the issue. Get a best alternative to have the listing under the preview of Amazon policies. Prepare a case for revoking of suspension on few of the products. Relisting a few products with content modifications to comply with Amazon policies.
Provide for Seller account management services for monitoring the account from any future suspensions and focus on aggressive sales improvement.
Results
Account and Product Suspension gets revoked and provision for a long lasting policy compliant solution.
The Amazon account suspension was revoked within a week’s time and products were again allowed to be sold.
Staggering sales of AED 200,000 + reached in 6 months time.
Launched New Brand – Amazon UAE
Summary
One of the pioneered tech brands across the globe, it revolutionised the e-book category with its premium product lineup. Launched in the year 2009 with limited to no options for avid readers we aimed to make work fun and easily accessible. After immense handwork and trial and error, we were able to manufacture e-ink tablets that can compete with any Android tablet in the market. After observing most customers facing issues with eye -strains, Boox caters to students allowing them to read from 17 different e-book formats reducing strain from eyes. Each design is a true reflection of our commitment to sustainability- Enjoy every bit of your favorite stories.
This future-forward and innovative brand found it quite challenging as it was one of the most unique products to be launched in the UAE market. Unlike other e-learning books, it offered innumerable features however, they were selling at a steep price, thus limiting their audience. Bringing in product visibility for such a category required strategic visioning.
Challenge
As the clients were not yet in UAE, we guided them through and through with the documentation, and account activation to regulate their trademark to maximise their sales on Amazon UAE.
Strategy
It’s a dynamic play from understanding its nook and corner Our team of Amazon analysed the marketplace trend, product demand, and supply chain to ensure that we launch their products in the right category, guaranteeing our stronghold in Amazon right from the beginning.
Product listing optimisation at its best
We have created the product detail page right from scratch. From titles, and bullet points to descriptions, every portion matched the brand’s vision.
Seo-friendly keywords that convert
Conducting in-depth keyword research to find out the most relevant and profitable targets will push listings to the top-of-search result page. We strategically fused keywords not only within the product descriptions but also in the backend, making our planning complete.
Creative images – it’s unique yet appealing!
As we are already selling such one-of-a-kind products, how can we keep base images? Our graphic design is not etched high-resolution images but a wonderland of infographics
Inventory and FBA shipment management – CoTask experts see to it that your inventory is stocked up to meet the daily needs of the customers – Don’t be under or over-stocked. Its crucial products reach timely to your customers in, we process the fulfilment by Amazon (FBA) shipment each product is delivered to the fulfilment warehouse and reaches the customer’s doorstep with ease.
What made our product lead on Amazon was we utilised defensive targeting, not letting any other product be showcased on our product detail page.
Robust Advertising
Without sound marketing, the product launch and structuring of listings become a failure. The main point we had in mind was that we should always show our products on the first page. While others use just Automatic campaigns, we tailor our strategies to craft Sponsored brand ads using the best of customised images, logos, and headlines attracting customers towards our product collection. Highlighting key product benefits, we saw a whopping jump in both visibility and sales right from the start.
Perfect product targeting
Going beyond the traditional ways to target top competitors, instead, we went on to target those products that have low ratings below 3 to drive traffic from their product age to our clients.
Results
Despite the high-price range and with other Android options available, CoTask successfully launched the brand in the right category and was able to craft its niche.
4X Sales Growth With Low ACoS
Summary
Founded with the aim to transform every occasion into beautiful memories, this gifting brand is truly one-of-a-kind. Starting by selling just tea and coffee mugs, today it encompasses baby rompers, aprons, notebooks, and many others. From Valentine’s Day, Father’s Day, and birthdays, they ensure your loved ones always have a smile on their faces receiving such wonderful printed tokens of happiness. Boasting stylish prints, each product is a testimony to the meticulous craftsmanship earning them a special place in the hearts of the customers. CoTask has completely revolutionized its brand presence on Amazon – its truly magical!
Challenge
Despite being present on Amazon and holding a multi-category product, they were unable to move their products off the shelf losing out on valuable capital. Incomplete product listings, trademark issues, no storefront, and lacking structure, it became increasingly difficult to win the hearts of customers and keep the online selling journey going.
Strategy
Brand name – It’s unique, it’s yours!
Their brand name was completely wrong, and therefore, we made sure their brand name is correct uploaded, which is extremely crucial as its the company’s identity.
Brand Registry done right – Complex process now made easy!
We began with resolving trademark issues and applying for Brand Registry, ensuring no counterfeiters and levering advanced Amazon tools like Sponsored Brand, Display ads, live and vine.
Products listings – From zero to hero!
As Amazon experts, we know the importance of well-optimised product listings. Initially, we began by adding root keywords and high-trending terms (Keywords that match closely to the terms used by customers to actively search or products) within the titles, description, and bullet-points, ensuring maximum visibility. Going beyond basic listings, we also added lifestyle images that brought the product above.
Building a new storefront – As they are selling a plethora of products from mugs, rompers, aprons, notebooks, we created a dedicated Amazon storefront allowing customers to view the entire catalogue seamlessly. Firstly, Storefront specialists created separate pages and sub-pages for each type of product and category with unique banners for each.
Sponsored Ads special – Reaching a wider audience was our major goal as most customers had no knowledge of their existence on Amazon. Starting with Automated campaigns, visibility improved substantially.
Sponsored Brand ads – A complete game-changer!
Advertisers created ads targeting not only products but the store sub pages, ensuring each category receives maximum attention
What made our strategy so special was that on special days like Father’s Day, Valentine’s Day, and Prime seasons, we crafted separate ads targeting occasion-specific keywords, thus, pushing conversion rates to a new level.
Results
You’ll be amazed if we tell you that from no sale at all within 6 months, we achieved the impossible. In December itself we saw a massive jump to 4X sales from PPC alone at low ACoS. With such brilliant results, They even received exclusive permissions from Disney, Marvel, and Star Wars to use their customized prints on the products – Hard to believe right!
Zero visibility To 101% visibility
Summary
Deeply rooted in combating climate change and crafting sustainable products, this Home and Kitchen Brand is nothing like its counterparts. While most of the world is selling plastic or paper products, it has managed to take the market by storm with its 100% organic and biodegradable products to become a leader in the UAE. Today, it’s become a household name, setting an example for making the planet safer by reducing carbon footprint. We can proudly say that Cotask has been able to partner with such a prestigious brand that not only aims to generate revenue but is here to make a difference.C
Challenge
When we got them on board, we observed though they have a strong presence offline, in the UAE, however, they were yet to create a breakthrough in the dense matrix of Amazon. The Health and Household category is expansive with stiff competition; our biggest challenge was to make customers aware of products made of bagasse and corn starch. We started brainstorming thoroughly, studying each aspect from the product, and marketplace, to the industry. From drafting extensive Audits, listings, A plus Content, and Store to crafting its first visibility, CoTask has truly done its magic.
Strategy
Let’s give you a comprehensive breakdown of how we showed them the road to success!
Product Listings Optimization – Now retail-ready!
Our Product listing experts etched the product-detail page by first fetching out relevant keywords using their prowess and advanced tools high in search volume and trending, for higher searchability. From titles, highlighting key USP in targeted bullet points to creating descriptions, it’s detailed and easy-to-read.
The mystery of the wow-factor Storefront –
No one likes basic listings, a visually appealing A plus Content to Store can add the ‘extra’ in the ordinary product detail page. We carefully selected its color scheme, banner, and layout that not only matches the brand’s look and feel but also appeals to the customer. Within the ‘Home page’ itself, we have seamlessly shown each product using images and videos allowing customers to look through the entire catalog in just a sitting.
They, also sell different crockery like plates, salad bowls, and trash bags, so we segregated each category and crafted different tabs incorporating high-quality product images and infographics that immerse them in a buying wonderland enticing them to hit the ‘Buy Now’ button.
Amazon Advertising – Say yes to profit today!
We never use ‘one-strategy works for all methods’, our PPC specialist used a unique way to not only boost visibility, drive traffic, or generate sales but also achieve long-term customer loyalty and a positive brand image.
Customized Sponsored Brands campaigns!
Products made of paper, plastic, and bamboo had already created a niche on Amazon, but introducing customers to a safer product crafted of bagasse and corn-starch-made ones was a new concept. We began by creating Sponsored brand campaigns using, various carousels, and videos to generate initial awareness about ‘who we are’ and ‘what we sell’!
Automatic campaigns used like never before –
Our trick was to use the Catch-All campaign with low bids will help us find new keywords or gain more visibility leading the way to initial conversion rates.
We beat the competitor – Checkmate
Utilizing defensive targeting, we targeted our products within the campaign, not allowing any other products from competitors to be shown on the product detail page. Hence, the customers have only one option to buy from.
Results
Within a few months, CoTask has been able to create a difference. From zero visibility this brand is now present right at top of the Search-resut-page of Amazon UAE. Despite the stiff competition and multiple obstacles like price point, negligible ratings and reviews, and no presence, we have been able to drive 4X growth.
200% sales and 3x return ROAS
Summary
A renowned name in the Home and Kitchen category in the European market, this luxury kitchen utensil manufacturer and supplier brand has been a market-leader for the past 13 years and above.
Launched in 2011, it takes pride in manufacturing premium kitchen utensils that are a symbol of both class and reliability. Despite the stiff competition, they have crafted a niche with their high-quality products, competitive pricing strategy, and impeccable style.
Keep your cooking dream; it’s not only timeless but also easy to use. CoTask can proudly say that it partnered with such a well-renowned brand, guiding them through the world of Amazon to show who they truly are.
Challenge
Zero Presence on Amazon: Despite a strong offline presence, they were yet to make a mark in the online world. The clients had limited knowledge about how Amazon works or the complexity of its algorithm, making it arduous to navigate its various aspects.
Stiff Competition on Amazon: The Household and Kitchen category already had numerous competitors, making it challenging to stand out and sell utensils effectively.
Strategy
One Agency, Many Solutions!
As they were just entering the Amazon marketplace, we conducted an in-depth analysis of every aspect. We began with Brand Registry, followed by creating product listings, a storefront, and A+ content from scratch.
Product Listings Done Right
In Amazon, the product detail page is crucial for better searchability. We added rich keywords that best describe the product features and functionality. Crafting brand awareness was vital, so we incorporated relevant keywords in titles, bullet points, and descriptions to ensure our products appeared on the first page of the Amazon SERP (Search Result Page). Our content experts meticulously created titles, product descriptions, and bullet points that provided specific details, improving customer purchase decisions.
Product Pricing Like Never Before
We set competitive prices that matched the market price point while ensuring profitability.
The Magic of Sponsored Campaigns
We initiated the sales journey with automated campaigns. As we gained momentum, we created Sponsored Brand Ads to drive more traffic to our catalogue. Our PPC specialists targeted the audience based on demographics and purchase behaviour using Sponsored Display Ads to generate sales on and off Amazon.
Results
With careful planning and tactical implementation, we achieved a whopping 200% sales growth through Sponsored Ads and a 3x return on ad spend (ROAS) in both organic and paid mediums. From zero visibility, we built customer trust. By combining SEO techniques and ad solutions, this brand quickly became a sought-after choice for customers in the UAE marketplace.
If you’re looking to maximize your success on Amazon, partner with CoTask, a leading Amazon marketing agency. We offer a one-stop solution for all your needs.
Optimization Statistics
Working with CoTask IT Solutions to set up our stores on Amazon and Noon was a game-changer. Their expertise and seamless process made the entire experience incredibly smooth. From listing optimization to navigating complex requirements, they handled everything with precision and professionalism. Our online presence has significantly grown, and we couldn't be happier with the results. Highly recommend their services!