7 Ecommerce Auditing Priorities for Black Friday 2025

Black Friday is nearing. Is your e-commerce website ready? This period is all about performance; hence, you should go through an extensive audit. Let’s take a look at seven areas to look into. 

1. Website Performance and Cloud Hosting

Firstly, examine your site’s speed. Slow loading times kill conversions. So, optimize images and leverage cloud hosting for scalability. Ensure your ecommerce websites handle increased traffic.

• Action: Test load times across devices.
• Action: Verify your hosting plan’s capacity.
• Performance and Hosting in the Cloud First off, check the speed of your website. Sluggish page-load times kill conversions. Thus, optimize pictures and consider cloud hosting solutions for scalability. Make sure your e-commerce sites can handle extra traffic. Take actions like testing load speed across devices. Ensure your hosted plan can accommodate it. As added by Search Engine Journal, “If you are running high traffic campaigns via email, social and paid traffic, it is important to ensure that your website infrastructure is ready for traffic surges. Without proper server preparation, even the most impressive campaign can fail if your site crashes, leaving engaged users unable to convert.” It also recognizes the importance of optimizing a site’s speed under high daily traffic demands.”(Source: Shopify Community) [4]   

2. Mobile Optimization

Next in line are mobile users. They drive a significant portion of Black Friday sales. Hence the mobile experience must be flawless. Check responsiveness on various screen sizes. Streamline the mobile checkout process. Search Engine Journal stated that it will come as no surprise for your customers to be accessing your site via mobile during Black Friday but in 2025 should be in high priority users in terms of traffic and conversion.

3. Marketplace Advertising Strategies

In addition, the effectiveness of advertising on online marketplaces is of major importance: widen audiences and maximize visibility. 

Action: Relevance review bearing in mind all ad campaigns. 

Action: Optimize bids and target peak hours. 

Action: Adapt your marketplace advertising with real-time data. 

4. Ecommerce Marketplace Inventory Management

Setting accurate inventory management eliminates stockouts. This is extremely critical during peak-demand selling periods. 

Actions: Confirm stock levels by constant updates; Implement real-time inventory tracking; sellers in your eCommerce Marketplace must make updates on their stock. “Plan for inventory management: Accurately forecast demand and ensure sufficient inventory levels. Consider preallocating inventory to popular products” (Source: Shopify Community) [4]. 

5. Marketplace Solutions and Integrations

In addition, make sure that your marketplace solutions are all working together well. Smooth integration between each part will boost their efficiency. Action: Check the health of all integrations from payment gateways onwards. Action: Confirm whether or not your marketplace solutions can sustain a higher volume of transactions. Check if your marketplace solutions are up to date. 

6. Platform-Specific Checks (WooCommerce, BigCommerce)

Specifically, if you use a woo commerce marketplace or bigcommerce marketplace, conduct platform-specific audits.

• WooCommerce: Check plugin compatibility and security.
• BigCommerce: Verify API integrations and theme performance.

7. Customer Experience and Support

Finally, a positive customer experience drives repeat business. Therefore, your support systems must be ready.

• Action: Ensure your customer support channels are responsive.
• Action: Prepare FAQs and troubleshooting guides.
• Action: Train your staff on handling peak-season inquiries.
• As shown from information gathered from Agility PR solutions, it is wise to “Prep for Exchanges and Returns. The holiday season can be stressful for most people. One of those stressors is trying to find the right gift for someone. Even when buying for themselves, shoppers expect an easy way to return or exchange a purchase.” (Source: Agility PR Solutions) [5] 

By prioritizing these audits, your ecommerce websites will be ready for a successful Black Friday 2025. Your ecommerce marketplace should also be ready. Remember, thorough preparation leads to better results .Auditing your ecommerce website before Black Friday ensures seamless performance, increased conversions, and customer satisfaction. Whether you’re selling on a WooCommerce marketplace, BigCommerce marketplace, or any other ecommerce marketplace, these priorities will help you stay ahead.

To ensure your ecommerce platform is fully optimized for peak performance and to maximize your Black Friday potential, consider partnering with Cotask IT Solutions. We specialize in providing comprehensive ecommerce solutions, including website audits, performance optimization, and marketplace strategy development. Contact Cotask IT Solutions today for a free consultation and discover how we can help you achieve record-breaking Black Friday sales.