The digital marketing arena is ever evolving. The online marketing landscape is crowded, and if you want your business to stay competitive, you need to be aware of and adapt to the latest innovations. Thus, keeping up with the latest digital marketing trends in the industry becomes a necessity. You will have the upper hand if you have a sound knowledge of search engine algorithms and the latest features. You can design the most effective marketing campaigns for your business based on those.
Let us explore the latest digital marketing trends for 2022 that are all set to make a difference.
You can find Artificial intelligence-backed services online in the form of chatbots, search engines, and content creation software. According to a PwC survey of over 1,000 U.S. companies, 52% of companies showed interest in accelerating their AI adoption plans. As a result, companies are set to use cutting-edge AI-powered tools and programs for content editing, optimization, and SEO.
Augmented Reality or AR is an interactive blend of a real-world and virtual environment. While it appears sci-fi-based, it is more plausible for internet marketing. Experts foresee AR capturing the VR market as brands are all set to use AR technology to provide an enhanced customer experience and improved sales.
Voice Search Optimization
Voice search is widespread adoption by the teenage generation. As more and more households adopt smart speakers such as Google Home or Amazon Alexa for full voice search control, its popularity is further rising. This search mode has a higher precision of search with more ease and better accuracy. Users can now quickly get results using their voice, making it a more personalized search procedure.
Conversational marketing is the latest trend that is more customer-centric. It follows an extensive dialogue-driven approach to marketing and has massive potential for driving customer engagement and improving customer experience. This form of marketing builds relationships with customers through conversations instead of asking them to fill out lead capture forms and await responses.
Video marketing is picking up as an immensely popular internet marketing trend. A Biteable survey shows that 60% of businesses currently use video as a marketing tool, while 61% of marketers emphasize using video as an essential part of their marketing strategy.
Innovative means of marketing through live broadcasts, live streams, user-generated video content, virtual events, YouTube Shorts and Instagram reels, and online educational or marketing videos are ongoing video marketing trends.
Influencer marketing will now take a new turn with micro-influencers. They focus on a specific niche and are generally experts in their field with more impact than a typical influencer. Now companies will use their own employees and consumers for social proofing. This trend will add more credibility to the brand as it can influence people with real stories and emotions.
The list of emerging digital marketing trends does not end here. Extensive use of Progressive Web Apps, personalized marketing and re-marketing, Quora and LinkedIn marketing, location-based marketing, and personalized email marketing are also on the rise. You need to be aware of the latest trends and take advantage of them to grow your business and give it the desirable marketing edge.