Our client ABX was a real estate rental firm in New Zealand that dealt with leasing flats and houses to tenants on demand. They have been in the business for 3 years but could not capitalize on the rising demand for rental housing. The client approached CoTasks for SEO support for their website and to assist them with a sound marketing strategy to bring in revenue.
We arranged a series of consultation meetings with the client to understand their business needs and market standing. As a result, our team realized that the challenge was to reach two digital objectives:
- Boost brand awareness: XYZ needed to improve their brand awareness and needed more people to know about their services to increase online traffic.
- Link Building: The client needed an Extensive link-building campaign to grow their organic traffic and improve their search engine rankings.
Process and Insight
CoTasks digital marketing team started with a round of consultation with the client to understand the current position of their website and the brand. Then, we analyzed their website performance and made a comprehensive strategy to optimize it. Our experts also devised plans to improve their brand awareness online through various digital marketing techniques.
Our team developed a link building strategy to target relevant high authority websites in the leasing and rental domain to the client website. This helped us secure as many as 25 valuable authority links extensively for the client’s website.
We also initiated an effective content syndication campaign. We got their content featured on more than 30 reputable blogs and online publications to improve the client’s profile.
In 8 months, ABX’s website home page gained astonishing visits per day, with an increase of more than 200% from the time we started the campaign. In addition, we successfully directed traffic towards the client’s website, which helped to move up their ranking on search engine results pages. Consequently, the client was able to get an increased ROI, and we secured their contract for a digital marketing agency.