XYZ Ltd. is an upcoming retail company that deals with the sales of fashion apparel. They have their store at ABC and also have a website. They approached us to devise a foolproof digital marketing strategy that could help them promote and increase sales online.

The Challenge

The company was interested in improving organic and paid search visibility online. We arranged a meeting with them to understand their problem area and concerns. It came to our knowledge that XYZ was looking for the following:

• Drive more traffic to their website
• Extend business for both website and on-site products in locally targeted markets.
• Improvement in their SEO strategy

Process and Insight

CoTasks digital marketing team helped XYZ launch an aggressive campaign to improve their online visibility. We centered our digital marketing initiative on two focus areas:

• Paid search
• Organic Search Engine Optimization or SEO

We devised a comprehensive marketing strategy to gather more eyes on XYZ products and used carefully designed means to convert their enhanced digital presence into new customers and leads.

The Solution

As part of our digital marketing strategy, we had rounds of consultation with our SEO team and XYZ to make them understand what we intended to do. Together we devised a robust strategy based on technical and on-page SEO best practices.

We were able to improve the search presence for XYZ online by 20%. This helped them take their organic SEO game to the next level. We helped them enhance their website’s technical and on-page SEO. This included enhancing load speeds, site metadata, and organization of content.

The Results

Our digital marketing strategy for XYZ helped them rank higher for local search engines. During our partnership tenure with them, we were able to improve their overall sessions by 50% YOY. There was also an increase in conversions of 50%. In addition, CoTasks has created, managed, and tested a series of paid search campaigns to help XYZ meet its monthly goals for new featured products on the website.