LinkedIn Reveals Data-Backed Formula For B2B Ad Success

LinkedIn Reveals Data -Backed Formula For B2B Ad Success

Introduction New data show that B2B advertisers can get their ads to perform at their best by creating a specific doctrine. With LinkedIn\’s superior targeting capabilities, it has emerged as the darling of B2B marketing. Recent studies indicate that businesses using LinkedIn ads experience double the engagement rates in video ads. So, what makes LinkedIn … Read more

Meta Announces New Video & AI Features At Advertising Week

Meta Announces New Video & AI Features At Advertising Week

During Advertising Week 2024, Meta announced a handful of their fresh updates for their advertising platform, aimed at improving video content, deploying AI-supported tools, and nurturing creator partnerships. Such developments take note of changing consumption patterns among users, with 60% of all time spent on Facebook and Instagram now dedicated to video content, Search Engine … Read more

Google Confirms Google Business Profile Reviews Outage

Google Confirms Google Business Profile Reviews Outage

An Ongoing Interruption with Google Business Profile (GBP) Reviews: What\’s Wrong? Google has confirmed a problem with Google Business Profile reviews. Many businesses reported their reviews missing, which unsettles many local business owners making use of these reviews as one mark of credibility. The interjection gathered traction on the Google Business Profiles Forum, where numerous … Read more

SEO Reputation Management Best Practices

SEO Reputation Management Best Practices

What is SEO Reputation Management? Search engine optimization reputation management is the practice of using search engine optimization (SEO) strategies to control and improve a brand’s online reputation. Under this process, to monitor search engine results, manage online reviews, and optimise content to promote brand visibility and positive image. Best Practices for SEO Reputation Management … Read more

How Online Reputation Management Can Shape Your Digital Marketing Strategy

Your online reputation can make or break your brand in today’s digital fast lane. And therefore, managing your reputation online is critical for establishing trust and success in your digital marketing strategy. What Is Online Reputation Management? Online Reputation Management is the process of fulfilling and persuading how people see your brand in the online … Read more

Seasonal PPC: Optimize Your Holiday Advertising with Google Ads PPC Management

Seasonal PPC: Optimize Your Holiday Advertising with Google Ads PPC Management

Holiday season is a great opportunity for all businesses to increase sales by applying effective Google Ads PPC Campaigns. As Online shopping gained popularity, so a well planned seasonal campaign helps brands to get visibility. The following guides will help you to track ppc metrics and seasonal PPC advertising tips to help you to take … Read more

16 Important Shopify Apps for Conversion Optimization

16 Important Shopify Apps for Conversion Optimization

Running a shopify store requires a lot of effort, it\’s more than just listing products and promoting the shopping experience, you need the right strategy and tools to optimize conversions. Shopify platforms help with various apps that  guide to streamline operations, and increase sales. In this blog, we will discuss different shopify apps that can … Read more

Why You Should Analyze Customer Reviews and How To Do It

Why You Should Analyze Customer Reviews and How To Do It

Customer reviews are essential for every business to get new customers and retain old customers. We will discuss why it is essential to monitor and analyse each and every review. Customer reviews are helpful for various ecommerce platforms in today’s world like Amazon, Walmart, Noon, eBay, Etsy, and other websites because it is something that … Read more