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Portents from Google\’s recently released, much-needed 4th quarter results are ringing in quite significantly in the entire digital marketing world. While the company saw a robust rise in total revenues, Scanning beneath such chronology further reveals quite a few trends that raise serious questions also for SEO and PPC advertising strategies. The Landscape Is Altering … Read more
Expanding your business globally through Google Ads requires detailed attention to the whole process. International Google Ads campaigns may easily waste your budget when they aren\’t set properly, missing out on great opportunities. Below are the 13 key things to check while running global PPC campaigns, making sure that your strategy is well-prepared and optimized … Read more
The digital marketing industry landscape is ever-changing. In this dynamic environment, new innovations are critical. Recently, Google announced the expansion of its Product Studio to multiple countries. This development has heavy implications for digital marketing agencies globally. This blog post explores what this expansion means and how it can benefit your business. What is Google … Read more
In such a competitive online marketplace, one Shopify store isn\’t enough. To make their mark, your store must be an easy find for potential customers. And that\’s where SEO comes in; improve your Shopify for Google, and, of course, organic traffic goes up together with sales. Understanding Shopify SEO Shopify is a well-known theme for … Read more
Google is making a serious move to improve shopping experiences for merchants and consumers. The latest update of Google Merchant Center debuted with shipping information integration from Amazon. This intends to improve logistics by increasing accuracy in shipping estimates and deadlines. What is Google Merchant Center? Google Merchant Center integrates a business\’s online institutional process … Read more
In recent instances of cybercrime, hackers have been able to exploit Google Tag Manager to inject malicious code into e-commerce websites, specifically those that use the Magento platform. This is a very sophisticated way cybercriminals are stealing the credit card details of customers during the checkout. Understanding the Threat What is Google Tag Manager? Google … Read more
Google Shopping allows retailers to showcase their products to potential customers. Products are searched online every millisecond, thus Google Shopping becomes a useful tool for any online retailer. However, it is also crucial to know which factors are a cause of Google Shopping rankings since this is one platform that can really have your products … Read more
Introduction New data show that B2B advertisers can get their ads to perform at their best by creating a specific doctrine. With LinkedIn\’s superior targeting capabilities, it has emerged as the darling of B2B marketing. Recent studies indicate that businesses using LinkedIn ads experience double the engagement rates in video ads. So, what makes LinkedIn … Read more
During Advertising Week 2024, Meta announced a handful of their fresh updates for their advertising platform, aimed at improving video content, deploying AI-supported tools, and nurturing creator partnerships. Such developments take note of changing consumption patterns among users, with 60% of all time spent on Facebook and Instagram now dedicated to video content, Search Engine … Read more
An Ongoing Interruption with Google Business Profile (GBP) Reviews: What\’s Wrong? Google has confirmed a problem with Google Business Profile reviews. Many businesses reported their reviews missing, which unsettles many local business owners making use of these reviews as one mark of credibility. The interjection gathered traction on the Google Business Profiles Forum, where numerous … Read more
CoTask IT Solutions is your strategic partner for scaling in e-commerce and digital markets. From marketplaces like Amazon, Noon, Walmart , Ebay and Etsy to Shopify, social media, and Google Ads, we deliver end-to-end solutions that drive visibility, sales, and sustainable growth.
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