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A website is usually a first encounter a potential customer will have with your company in the digital world. From ever-changing trends to shifting technologies, even the same online presence needs to be fresh and still relevant. These are five signs it is time for a redesign and how professional website design services can help keep your small business competing.
1. Old Design and Functionality
The most obvious indication that suggests the need for a redesign is appearance. When your website looks very old, visitors are less likely to be attracted to your site. An outdated design might be characterized by clumsy navigation, the use of outdated colors, or a layout not responsive and does not look great on a mobile device.
A new, attractive design will make the site more appealing and drive visitors to believe the credibility that can be offered. A small business web design will attract customers and take their interest toward your business. You may need a website designing company focusing on unique, creative designs to get your product advertised.
To be successful, a good user experience must have made any site. Users usually bounce off such sites frustrated if they fail to find what they are looking for or if navigation isn’t easy. Signs of bad UX are high bounce rates, low conversion rates, and overall negative comments from users.
Redesign: Why?
It will help you to simplify the navigation and make general usability for the website better. A professional website design agency can do its best in checking user behavior and other best practices to ensure that your site’s needs are met by your visitors in an efficient manner. Keeping the users longer by creating a good experience increases chances of getting converted.
2. Bad User Experience
This essentially forms one of the critical components of website effectiveness-because if a person cannot find what he or she is searching for or has a hard time navigating your site, they are more than likely to become frustrated and leave the website. Poor UX signs include high bounce rates and a low conversion rate plus negative feedback from users.
Why Redesign?
A website redesign allows you to clean up navigation and make your overall site more usable. A good website design company can do user testing and use best practices so that a visitor gets what he or she needs on your site as quickly and efficiently as possible. A better experience for a user is when that user may linger on your site, which means that he or she will have a higher chance of converting.
3. It’s Not Mobile-Friendly
With mobile-related web traffic so rampant, offering a mobile-friendly site is no longer an option but a requirement. Your website not optimized for viewing on a mobile device may be missing out on a great percent of potential customers.
Why Redesign?
The responsive design will transform your website to fit on a screen and device. A web designer for small business can help you create a mobile-friendly site that looks great on smartphones and tablets but also runs like a dream, which is necessary to deliver that user experience or enhance search rankings.
4. Slow Load Times
Slow load times present such a problem, especially for impatient people within an instant-gratification society. Visitors will often leave a site before it even fully materializes if they experience that it is taking too long to load. Studies show that a one-second delay in page load time translates into an average 7% loss in conversions.
Why Redesign?
A site redesign can compress images to ensure your code is streamlined and be aided by a hosting solution that actually does work toward solving load times. Some performance boosts through web design services will make your website so much faster that everyone will experience the same thing from the moment they click on your link.
5. Poor Branding
Your website should reflect your brand identity and values. When your current site is no longer aligned with your brand, or your brand has evolved since the last design, then it’s probably time to refresh. When a brand image is inconsistent, it gets confused by prospects and downgrades your message.
Redesign for What?
A redesign lets you have your website reflect the vision and goals of your brand that exists today. Professional web design services can build a solid experience around your brand with connection to your target audience. This may be an updated color scheme, logo, or messaging-but in any case, a redesign can help strengthen your brand, making it last.
Conclusion
Recognition of the signs that a website needs to be re-designed makes all the difference in keeping your enterprise’s online presence alive. Conditions such as being outdated in design, lousy UX, no optimization for mobile, slow load times, and poor branding can affect the business’s reputation and effectiveness.
And if you can spot even a single one of these signs, then you need website redesign services because your online presence should be engaging and efficient more than ever. If you opt for a small business web design company that understands what is required by a small business, then make sure that your site just looks beautiful, but at the same time, works perfectly to help attract and retain customers in that ever-so-competitive digital landscape.
Ready to take the leap? Contemplate reaching out to a website design company today and discuss how they can help you create a unique business website that delivers desired results.